Creative Brief

PURPOSE OF A CREATIVE BRIEF: The springboard into the creative process. This internal communication clarifies direction, outlines the target market, the key message and the desired results. The creative brief is something that we will use to make sure that we are both focused and on the same page. We will refer back to it often during the creative process.
Once established, we go full-throttle with the creative process and start conceptualizing ideas. We continue to hone our creative thought until it is an illustration, a logo, a Web site or a compelling print collateral piece.

We follow this process no matter what the project, the medium or the challenge. Adhering to this process is what equips us to produce award winning, effective and consistent work.When answering the questions below keep them brief. After all that is what this is called ‘A Creative Brief’.

CONTACT NAME (required)
BUS. NAME/PRODUCT (required)
PRODUCT DESCRIPTION
EMAIL ADDRESS (required)
ATTENTION: ALL INFORMATION DISCLOSED ON THIS CREATIVE BRIEF FORM WILL BE KEPT STRICTLY CONFIDENTIAL BETWEEN FISHEYE GRAPHICS AND THE FORE MENTIONED CLIENT.

SIGNATURE (required)
CLIENT NAME
DATE
BY SIGNING THIS BRIEF THE CLIENT AGREES AND UNDERSTANDS THAT THE INFORMATION CONTAINED IN THIS FORM WILL BE THE SOLE REFERENCE POINT FROM THIS POINT FORWARD IN DEVELOPING THE CLIENTS LOGO / IDENTITY.

WHO ARE YOU? WHAT DO YOU DO?

YOUR OBJECTIVES WHERE DO YOU WANT TO GO?

DESIRED RESULTS & VISION HOW WOULD YOU LIKE TO BE PERCEIVED?

TARGET MARKET WHO IS YOUR AUDIENCE? DEMOGRAPHIC?

COMPETITION WHO IS YOUR PRIMARY COMPETITION?

SUCCESS CRITERIA HOW WILL YOU JUDGE A SUCCESSFUL PROJECT?

DESIGN CRITERIA WHAT DO YOU WANT THIS PROJECT TO SAY?

COLOR PREFERENCES FAVORITE COLOR? LEAST FAVORITE COLOR AND WHY?

PREFERENCES NAME A LOGO YOU LIKE, NAME A LOGO YOU DON'T LIKE

KEYWORDS WHAT WORDS BEST REFLECT YOUR COMPANY? (CHECK ALL THAT APPLY)

DEPENDABLE	ESTABLISHED	ENTHUSIASTIC	FUN	PRECISE
PROGRESSIVE	EDGY	UNIQUE	SERIOUS	ORIGINAL
TRADITIONAL	STRONG	INTEGRITY	HI-TECH	MAINSTREAM

CREATIVE FEEDBACK WHO’S INPUT WILL YOU RELY ON MOST? (CHECK ALL THAT WILL APPLY)

TARGET AUDIENCE	BUSINESS PARTNER	SECRETARY
MARKETING DEPARTMENT	YOURSELF	CLOSE FRIEND/SPOUSE
COMPANY EMPLOYEES	FOCUS GROUP	FISHEYE GRAPHICS

ADDITIONAL INPUT ANY OTHER THOUGHTS?

CONTACT NAME (required)

BUS. NAME/PRODUCT (required)

PRODUCT DESCRIPTION

EMAIL ADDRESS (required)

ATTENTION: ALL INFORMATION DISCLOSED ON THIS CREATIVE BRIEF FORM WILL BE KEPT STRICTLY CONFIDENTIAL BETWEEN
FISHEYE GRAPHICS AND THE FORE MENTIONED CLIENT.

SIGNATURE (required)

CLIENT NAME

DATE

BY SIGNING THIS BRIEF THE CLIENT AGREES AND UNDERSTANDS THAT THE INFORMATION CONTAINED IN THIS FORM WILL BE THE SOLE REFERENCE POINT FROM THIS POINT FORWARD IN DEVELOPING THE CLIENTS LOGO / IDENTITY.

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